Membership
The En Primeur Club.
An Invitation
You're invited — before anyone else.
The High Road En Primeur Club gives you first access to our Director's Reserve — one of South Africa's most celebrated Stellenbosch Bordeaux blends — at the pre-release price, before it reaches the public.
What is En Primeur?
The insider's way to buy fine wine.
En primeur is the insider's way to buy fine wine. You secure your allocation directly from the winery — at the lowest possible price — before the vintage is released. No waiting lists. No paying retail. No missing out.
At The High Road, our Director's Reserve is consistently ranked among the finest Bordeaux-style blends produced in South Africa. Crafted from our best barrels, in limited quantities, it sells out fast. En Primeur Club membership is how our most discerning customers make sure they never miss a vintage.
What You Get as a Member
The privileges of the inner circle.
Benefit
First Access & Pre-Release Pricing
Be the first to secure each new vintage of the Director's Reserve at a preferential price — locked in before public release. As demand for our wines grows, this advantage only becomes more valuable.
Benefit
Complimentary Tastings for up to 6 Guests
Bring your people. Members enjoy complimentary seated tastings at our Stellenbosch tasting room, by appointment, for up to six guests. A rare opportunity to experience our wines the way they were made to be enjoyed.
Benefit
Exclusive Invitations
Our inner circle gets access to private events, vertical tastings, winemaker evenings, and previews that aren't advertised publicly. These are the experiences wine lovers remember.
Benefit
Free Delivery Across South Africa
Your wine is delivered to your door, anywhere in South Africa, at no extra charge.
How Membership Works
Simple, by design.
Membership is confirmed with an annual purchase of 12 bottles of The High Road Director's Reserve. That's it. No subscriptions, no hidden fees — just exceptional wine, and all the privileges that come with it.
Request an Invitation