Join our En Primeur Club. Access limited pre-releases, including our best Cabernet Sauvignon Bordeaux blends.
Enjoy first-mover benefits when joining The High Road En Primeur Club. Buying en primeur means you have the first option to purchase our deluxe wine at the pre-release price, before it is made available to the public.
The High Road Director’s Reserve is consistently rated among the very best Stellenbosch Bordeaux-style blends produced in South Africa. Its proud performance over the years bears testimony to our uncompromising insistence on quality above quantity. Your purchase of 12 bottles of our finest assures you of membership of our exclusive club.
More than that, as a member of The High Road’s inner circle, you will receive exclusive offers, invitations, previews and perks during the course of the year. These include:
First-offering price
The privilege of experiencing superb wine at highly favourable prices.
Complimentary tastings
Complimentary tastings in our Stellenbosch wine tasting room by appointment for up to six people.
Invitations to exclusive events
Rub shoulders and compare notes with others in the know.
Free delivery in RSA
The High Road Director’s Reserve is consistently rated among the very best Stellenbosch Bordeaux-style blends produced in South Africa. Its proud performance over the past four years bears testimony to our uncompromising insistence on quality above quantity:
First-offering price
You have the first option to purchase our deluxe wine at the pre-release price, before it is made available to the public.
Complimentary tastings
Complimentary tastings by appointment for up to 6 people

Invitations to exclusive events
As a member of The High Road’s inner circle, you will receive exclusive offers, invitations, previews and perks during the course of the year.
Free delivery in RSA
Benefit from free delivery within the RSA region.
Complimentary gift packaging
As a member, you are entitled to free gift packaging with each purchase of our Director’s Reserve. The gift packaging is tastefully designed and subtly branded to leave a lasting impression on the recipient.
Simply call us on +27 64 850 3800 or email us at wine@thehighroad and ask about the options.
Please enquire about membership
We’ll email you the membership details, including the current pre-release price of 12 bottles of The High Road Director’s Reserve. Your annual purchase of 12 bottles of our finest assures you of membership of the club.