Join our En Primeur Club. Access limited pre-releases, including our best Cabernet Sauvignon Bordeaux blends.


Enjoy first-mover benefits when joining The High Road En Primeur Club.  Buying en primeur means you have the first option to purchase our deluxe wine at the pre-release price, before it is made available to the public.

The High Road Director’s Reserve is consistently rated among the very best Stellenbosch Bordeaux-style blends produced in South Africa. Its proud performance over the years bears testimony to our uncompromising insistence on quality above quantity. Your purchase of 12 bottles of our finest assures you of membership of our exclusive club.

More than that, as a member of The High Road’s inner circle, you will receive exclusive offers, invitations, previews and perks during the course of the year. These include:

First-offering price

The privilege of experiencing superb wine at highly favourable prices.

Complimentary tastings

Complimentary tastings in our Stellenbosch wine tasting room by appointment for up to six people.

Invitations to exclusive events

Rub shoulders and compare notes with others in the know.

Free delivery in RSA

Buy your fine wine online and benefit from free delivery in South Africa.

The High Road Director’s Reserve is consistently rated among the very best Stellenbosch Bordeaux-style blends produced in South Africa. Its proud performance over the past four years bears testimony to our uncompromising insistence on quality above quantity:

First-offering price

You have the first option to purchase our deluxe wine at the pre-release price, before it is made available to the public.

Complimentary tastings

Complimentary tastings by appointment for up to 6 people

Invitations to exclusive events

As a member of The High Road’s inner circle, you will receive exclusive offers, invitations, previews and perks during the course of the year.

Free delivery in RSA

Benefit from free delivery within the RSA region.

Complimentary gift packaging

As a member, you are entitled to free gift packaging with each purchase of our Director’s Reserve. The gift packaging is tastefully designed and subtly branded to leave a lasting impression on the recipient. 

 Simply call us on +27 64 850 3800 or email us at wine@thehighroad and ask about the options.

Please enquire about membership

We’ll email you the membership details, including the current pre-release price of 12 bottles of The High Road Director’s Reserve. Your annual purchase of 12 bottles of our finest assures you of membership of the club.